Since its entrance to the Dutch gambling market, Yggdrasil has been on the lookout for the way to enhance its presence and reach. A key idea and the best way to do so is through content distribution deals, Yggdrasil's specialty.
The Full Approach
Holland Casino, one of the most successful gambling brands in the Netherlands, is a big believer in innovation and high content quality. That is one of the reasons why the brand decided to team up with Yggdrasil Gaming.
Yggdrasil joined the Dutch gaming market two years ago, the same year it officially opened its doors to legalized gambling. Since then, the market has welcomed a number of successful brands, including Holland Casino, Toto Online, Tombola, bet365, Play North, and Fair Play Casino. It is slowly becoming a star-studded affair with new companies being added to the list of approved licensees every year.
The iGaming content supplier is already part of many successful gaming markets across Europe, but the Netherlands are a major part of the upcoming expansion plan. The deal with Holland Casino gives Yggdrasil the much needed push to become one of the top-performing content suppliers in that part of Europe.
What Yggdrasil Wants, It Gets
Holland Casino has 14 brick-and-mortar institutions which now all boast Yggdrasil Gaming content. Players get to experience all famous Yggdrasil casino games, including Vikings series, Gigablox games, and many, many other hits.
Furthermore, the deal also includes access to small-scale gaming providers creating content within the YGS Masters network of independent providers. That collection contains crème de la crème of iGaming games, boasting incredible potential, creativity, and vision. All that, and more, is available to players of Holland Casino (and sister brands).
Andrew Pegler, the Chief of Commercial Operations at Yggdrasil Gaming, commented on the new deal with the Dutch gambling powerhouse.
“Holland Casino Online is one of the most successful operators in the regulated Dutch Market, and we're delighted to partner with a leading brand in the country,” he said. He added that the deal strengthens Yggdrasil's position and praised Holland Casino as a brand they ‘admire greatly'. Stay tuned for more news and updates fromt eh world of iGaming.
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